Any organisation is driven by its stakeholders.

At Fit Open we're starting a 'for-benefit' FOURTH SECTOR business. An innovatively entrepreneurial hybrid: blending together the public, private and social sectors.

, , , Measurable , Responsible and Social ROI, Positive - are not an afterthought. They are deeply designed into everything we do.

Emerging 4th Sector paper (PDF 15 pages) assets.aspeninstitute.org/cont

From the outset, our community is an EQUAL stakeholder:

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Fit Open

'Fit Open' is people powered, outdoor fitness & endurance sports.